Expanding the Emirates: Clues from Kroenke’s SoFi Stadium and Ball Arena

A general theory of modern stadium design is that the real money is made by mashing together a sports arena, an entertainment complex and shops, bars and restaurants. The idea is to create as many opportunities as possible to separate as many punters as possible from their cash before, after and between the relative handful … Continue reading Expanding the Emirates: Clues from Kroenke’s SoFi Stadium and Ball Arena